advertising puffery

advertising puffery

Англо-русский экономический словарь.

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  • Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health …   Wikipedia

  • puffery — [puf′ərē] n. exaggerated praise, as in advertising …   English World dictionary

  • Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… …   Wikipedia

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • puffery — The practice of exaggerating a product s good points (while avoiding misleading claims) in advertising or other promotional media …   Big dictionary of business and management

  • puffery — n 1. undue praise, overpraise, overlauda tion, overcommendation, overrating, overvaluation; trumpetry, crying out, ringing or singing [s.o. s] praises; inflation, inflating, magnification, magnifying, blowing up; All Inf. slathering, overdoing it …   A Note on the Style of the synonym finder

  • puffery — / pʌfəri/ noun advertising which praises the product or service being sold in an exaggerated way, without any specific factual data …   Marketing dictionary in english

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website …   Wikipedia

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

  • Secret ingredient — A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is… …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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